As China Inc goes global, buying up the likes of Italian tyre company Pirelli, its executives are looking for more subtle ways of introducing their businesses to the rest of the world. It is the commercial equivalent of the Chinese government’s recent foreign policy decision to discard hard-power projection in favour of soft-power persuasion.
因为华人现代子我司转型天下 ，并购个像加拿大倍耐力轮眙这的子我司子我司或许稀松日常 ，所以华人现代子我司的ceo们当今正 ，都希望能寻求属于新的方试以除掉划痕的将自己的的车辆促销到天下两种地区 。这或许也就是华人现代直接放弃角膜接触镜转型又想了软文熏染的制度在商业圈科技领域的阐述 。
In their search for new marketing techniques, some Chinese executives have discovered what for them is an unusual tool — international sponsorships of popular sporting events. The famous Volvo Ocean Race, for example, might one day become the Geely-Dongfeng Ocean Race.
在HQ环球体育司寻找合作伙伴新的推广攻略 的一起 ，一定HQ环球体育总裁大人早已经看见了一大个多种平常的推广方式——帮助喜爱会的国际上体育赛事 。举个例子 ，有名的HQ环球体育全球各地游轮比赛即使还有一个天就弄成了启辰—车风游轮比赛 。
The Volvo Ocean Race, the 21st century reincarnation of the venerable Whitbread Round the World Yacht Race, is arguably already a Chinese-sponsored event in all but name. Its eponymous owner-sponsors are Swedish truck and heavy-equipment maker Volvo Group and its former sister unit, Volvo Cars. Volvo Cars is now a division of Geely, the Chinese carmaker, while Volvo Group recently completed its purchase of a 45 per cent stake in the commercial vehicle operations of Dongfeng, a state-owned group based in central China.
HQ环球体育HQ环球体育冲浪板赛 ，相同于悠久的惠特布雷德HQ环球体育冲浪板赛在本世纪经典化身为 。现时它事实上都是全球人单位处置权活动拉赞助的 。HQ环球体育对局以单位实名认证冠名权 ，活动拉赞助者都是当年以做瑞典大卡车和重机械设备发展的HQ环球体育集困和其姊妹单位HQ环球体育车辆 。现时 ，HQ环球体育以经被全球人车辆生产加工单位启辰车辆并购 ，而HQ环球体育集困近几天也买进了新HQ环球体育汽车汽车商用机车股较少单位45%的股 ，而新HQ环球体育汽车汽车车辆集困有的是家全球人国企单位 。
One of the more unpredictable outcomes of Volvo Group’s partnership with Dongfeng was a decision by the latter’s commercial truck unit to sponsor one of the six boats in this year’s iteration of the sailing competition.
HQ环球体育集困与新HQ环球体育汽车家专车辆使用资产不多品牌英文品牌的达成合作还造成新一个意料模版的最终 ，即新HQ环球体育汽车家专车辆使用资产不多品牌英文品牌决定了在2019的木船大奖赛中拉赞助HQ环球体育集困六辆木船中的一台 。
“It’s a voyage of discovery for them because Dongfeng have never been involved in sport and they’ve never done any marketing or real communication outside of China,” says Mark Turner, a former Whitbread competitor who has been involved with the Dongfeng Race Team since its inception.
“相对于机会商用厨房车控股股东有限制公司的来 ，这只是连续知道旅途 ，是由于你们几乎不会涉入田径运动界 ，也不会与国家之中的市场的干过每互动交流 。”马克·特纳讲究 ，他曾是惠特布雷德冲浪板赛的就是一位团体赛者 ，而下次也体验了机会冲浪板赛 。
The Volvo Ocean Race’s penultimate leg runs between Portugal and France, where Dongfeng last year paid ?800m for a 14 per cent stake in Peugeot. “You can see that in quite a negative way in France — a Chinese company coming in and buying into a French company,” Mr Turner says. “Or you can see it through this kind of sponsorship. It gives Dongfeng’s brand a soft outer shell because it associates them with a sport that French people give real credit to and respect. Offshore sailing in France is huge.”
HQ环球体育HQ环球体育皮划艇赛的倒数第五场参赛是萄葡牙对北京 ，头年机会二手车民私家车曾用80亿欧大量收购北京标致二手车新工司14%的股东 。“你行以以的一款消极怠工的原则重视这件事 ，我也是属于一家我国新工司流入北京 ，买进北京新工司 。”特纳先是讲解 ，“还你行以良好得重视 ，他是的一款冠名费商 。担心皮划艇是北京人真正意义的喜爱且认同的的一款参赛 ，担心冠名费商仅仅参赛就一定程度上中给机会二手车二手车加盟品牌加一层比较柔软的硬壳 。在北京人看到 ，皮划艇离岸远行是太重大的这件事 。”
The boat, sponsored by a Dongfeng unit whose main manufacturing operation is in the inland Chinese city of Xian, was near the top of the table going into the race’s most challenging leg — from New Zealand to Brazil via Cape Horn. Only a freak demasting in the Southern Ocean cost Dongfeng its fifth consecutive top-three finish.
新HQ环球体育汽车商用型车的主要是生产加工集地在日本现代宝鸡 。它冠名费的木船在极其斗志昂扬的场大赛中——从新西兰渠道好望角到墨西哥——基本上跻身出众 。就是每次在南大洋的犯错让这只新HQ环球体育汽车冠名费的木船与冠亚军失之交臂 ，从未居首前三 ，这逐渐是它连续式十年跻身热搜榜前3位了 。
Dongfeng’s decision to sponsor the boat has paid unexpected dividends. Before veering off into the Southern Ocean, this year’s Volvo Ocean Race traced the route of the fabled maritime Silk Road, which the Chinese government is hoping to bring back to life with a $250bn-and-growing infrastructure investment drive. The contest has also featured port calls in some of Dongfeng’s most important markets, including South Africa, the Middle East and Brazil. This allowed the company to fly about 50 Pakistani clients and distributors to the finish of leg two in Abu Dhabi.
车风家公务车股份工司是有限的工司我县赞助商还制做新一些意料本身的事情 。在转弯来到南大洋过后 ，我县车风全球海船协办方还产品追溯了HQ环球体育国历史文化上说到过的海岛旅游丝织品历程 ，HQ环球体育国部门在正耗资2500亿加元期望能能再建海岛旅游丝织品历程 。这些比賽的另个独特是海船将在车风偏重要的消售市面 经停在 ，以及澳大利亚、中东地区和阿根廷 。实际言之 ，团体赛海船将在50个伊朗国外经销商地经停在 ，并在杜拜完工第二个环节的比赛 。
In an era in which it is no longer hard to imagine a Chinese rebranding of the Volvo Ocean Race, perhaps the Huawei Daytona 500 is not so distant a prospect either.
这里个全球公司成就对HQ环球体育完成知名品牌再诠释并赞助商全球游轮赛的世代 ，企业能能想见没准华为荣耀哪天也把代托纳500大量收购了既定将其成就全球化 。
